Chen Yinuo raising this question made it clear—she was dissatisfied with Lezi Company's current sales model and channels.

Too restrictive!

But it's no surprise things were so constrained.

After all, Lezi's products currently had no competitive edge in today's market environment.

Under such circumstances, no matter how much effort was put into sales channels, breaking through seemed impossible.

As a result, the company's sales network had become a mess.

Regarding the sales model and channels for Wuxia Cream, she felt they could no longer stick to the old ways.

"Sales model and channels? Let's establish an official Yiren Ruxue website, launch flagship stores on TB and JD platforms, and leverage popular streamers to promote and drive sales!" Ye Chen proposed.

"Looks like we're on the same page!" Chen Yinuo laughed. "So, does this mean the company will also be renamed to Yiren Ruxue?"

"Absolutely. Back when Wuxia Cream was still in development, we had to rely on other products to keep operations going. Changing the name then wouldn't have made sense. But now that Wuxia Cream is ready, we don't need to hold back. In fact, I'm planning to phase out Lezi's old products and have Pang Jun and his team develop replacements." Ye Chen explained.

Hearing this, Chen Yinuo's eyes lit up.

"What's our future development goal for the company?" she asked.

"To crush those so-called European aristocratic brands beneath our feet—Yiren Ruxue will dominate globally!" Ye Chen half-joked, smiling.

"You really dare to dream!" Chen Yinuo rolled her eyes, unimpressed.

"If I didn't dare to dream, would we even have created Wuxia Cream? Do you think surpassing those European brands is far off? A brand is built on quality. Once we have products superior to theirs, overtaking them is only a matter of time." Ye Chen said confidently.

Chen Yinuo was momentarily stunned.

Ye Chen wasn't wrong.

If they could create Wuxia Cream, why wouldn't high-quality, groundbreaking products follow?

If they could truly develop products that outperformed famous European brands, elevating Yiren Ruxue to a global level wouldn't be a problem.

Still, to Chen Yinuo, that felt like something for the distant future—not worth fantasizing about just yet.

"Back to the point—what's your pricing strategy for Wuxia Cream?" she asked.

"I forgot to mention this. I've already decided—50ml per jar, priced at 399!" Ye Chen smiled.

"50ml for 399? Can the market accept that price?" Chen Yinuo exclaimed.

But Ye Chen remained unfazed.

"Price is dictated by quality. Considering Wuxia Cream's effectiveness, this price is extremely reasonable! Compared to luxury lipsticks and perfumes that cost hundreds, or skincare products priced in the thousands, 399 is a steal. Plus, don't forget—our refund policy for ineffective results is part of the strategy."

"Are you seriously going with a refund-if-ineffective strategy?" Chen Yinuo frowned. "That's bound to stir public opinion and lead to widespread controversy!"

"That's exactly the point. As long as Wuxia Cream delivers results, the bigger the controversy, the better. In the end, they'll all come around." Ye Chen laughed.

He could already foresee the backlash the product would receive online.

To many, it would seem like a gimmick or an attempt to exploit gullible consumers.

"So the refund policy is part of your marketing strategy to generate buzz?" Chen Yinuo asked in surprise.

"Exactly. If Wuxia Cream's effectiveness gives me the confidence to make noise, why not use it? Yinuo, just wait—our product will make waves from day one!"

Seeing Chen Yinuo deep in thought, Ye Chen gently patted her arm.

"I'm off to discuss raw material procurement and production with Pang Jun."

"Alright, go ahead."

Leaving Chen Yinuo's office, Ye Chen headed directly to the R&D lab.

To his surprise, Pang Jun was casually sipping tea, lost in thought.

"What's on your mind?" Ye Chen chuckled.

"Oh, hey boss! Just thinking about what to develop next. We can't rely on Wuxia Cream alone. I was so focused on it that I haven't planned for future products. Now that Wuxia Cream is ready, I need to figure out the next step." Pang Jun replied, sipping his tea.

Despite being his boss, Pang Jun made no effort to offer Ye Chen tea or even invite him to sit down.

Ye Chen, having known Pang Jun for decades in his past life, was used to this.

His intelligence was undeniable, but his emotional intelligence... not so much.

Luckily, Pang Jun's personality and interests made him someone who preferred to work behind the scenes.

Otherwise, dealing with him would have been exhausting.

"Come on, let's discuss raw materials and production in your office." Ye Chen said.

"My office? Since when do I have an office?" Pang Jun blinked.

"It's been ready for a while. From now on, you're the company's Vice President. After Yinuo and me, you're next in line!"

With that, Ye Chen dragged a bewildered Pang Jun out of the lab.

Upon stepping into his spotless, organized office, Pang Jun was nearly moved to tears.

He truly felt Ye Chen's appreciation and effort.

That sense of mutual respect and loyalty surged again.

Ye Chen, however, cut Pang Jun's emotional moment short.

After finalizing raw materials and production details, the next few days were spent visiting suppliers with Pang Jun.

Meanwhile, in Europe, natural disasters continued to rage.

On the third day, flooding was temporarily under control.

But before countries could catch their breath, storms followed.

Half of Europe, still reeling from the floods, plunged into another catastrophic disaster.

Though the storm's duration was limited, the devastation left in its wake was immeasurable—crops and vegetation destroyed beyond calculation.

Just as people thought the worst was over, hailstorms struck.

France, Italy, and Spain suffered unprecedented hailstorms simultaneously.

In just five days, the combination of floods, storms, and hail turned affected regions into disaster zones.

Vineyards, particularly those supplying fine wines, were among the hardest hit.

As Qin's trade fleet returned safely to the Shanghai port, the European Wine Association, along with several top-tier wineries, issued official statements online.