No errors in the system, sold out—completely snapped up.

It wasn't just one livestream room.

The same situation occurred in five livestream rooms simultaneously.

Within three minutes.

Ten thousand bottles of Perfect Cream were completely sold out, almost at the same time.

Even after repeated confirmations from the staff, the five streamers were stunned.

This...?

At the same time, the situation was reported to Zhang Jingshan.

He had planned to check in with Li Changfeng after the Perfect Cream livestream session ended, focusing on the U.S. stock market opening.

But after hearing reports from his subordinates, he froze.

What? Sold out? In three minutes?

Yes, Mr. Zhang. Although the number of viewers tonight was one to two times the usual, selling out across five livestreams in three minutes surprised all of us. Now the livestream rooms are in chaos. Users are demanding restocks and asking when the next session will be. Can you reach out to Yiren Ruxue to see if they can supply more? If not, at least get a timeline for the next session so our streamers can inform the viewers.

The livestream manager spoke urgently.

Okay, hang tight! Without hesitation, Zhang Jingshan nodded.

Meanwhile, at Shanshuijian 2102.

Three minutes? Sold out in three minutes? Could there be a system error?

Chen Yinuo, resting on Ye Chen's lap, watched the chaotic comments in the livestream.

Switching between five different Perfect Cream livestreams, she found the same situation everywhere.

She immediately sat up.

I told you—five minutes max. So three minutes isn't unusual. Ye Chen smiled calmly.

But... Chen Yinuo's voice faltered.

Ye Chen shook his head. This is consumer psychology. Think about it—like those fancy teas that cost $30 or $40, or even more. When they first hit the market, priced far above the industry's average of $10 to $20, do you think people bought them? Some did, but not many. However, once early adopters began raving about how unique they were, claiming nothing else compared, what do you think happened?

Chen Yinuo paused, thinking.

Ye Chen continued, That led to long lines and packed stores. People are naturally curious, especially when it comes to luxury or high-quality products. The same principle applies to Perfect Cream, but even more intensely. Food and drinks are fleeting pleasures, but Perfect Cream enhances beauty—a product that can visibly improve someone's appearance.

Scar removal, whitening, reducing acne scars—this isn't just a niche need. It's something everyone desires, especially young people. The desire to look good is universal. Once people see the product's effectiveness through reviews and testimonials, how many do you think can resist? Plus, $399 for a product that improves appearance is a price most online shoppers are willing to pay. This outcome in the livestream was inevitable.

More importantly, the money-back guarantee seals the deal. But all of this hinges on Perfect Cream's reputation and results.

Ye Chen's confident tone made it clear he had full control over the situation.

That makes sense. Chen Yinuo nodded thoughtfully, once again impressed by his marketing insight.

At that moment, Ye Chen's phone rang.

It's Zhang Jingshan—bet on it. Ye Chen grinned at Chen Yinuo.

What do you think he wants? she asked instinctively.

Two things: one, asking for restocks; two, asking when the next Perfect Cream session will be. Ye Chen chuckled, pulling out his phone.

He answered and put it on speaker.

Hey, Jingshan!

Ye, the five thousand bottles of Perfect Cream—sold out in three minutes! Zhang Jingshan's voice was urgent.

Yeah, I know. Yinuo and I were watching the livestream.

So, can we restock? Viewers are demanding more! Zhang Jingshan asked.

In all his years in e-commerce, he had never experienced this.

No can do. Our current production can't keep up with demand. If we flood the market now, we risk running out entirely. Ye Chen replied.

Zhang Jingshan paused, then sighed with a bitter laugh. So when's the next session? We need to give viewers an answer.

Until production scales up significantly, we can only do sessions every ten days, with five thousand bottles each time. Let your streamers tell viewers they can also buy from Yiren Ruxue's flagship store, but each platform (Taobao, JD, and the official website) will only sell seven thousand bottles a day—a total of 21,000 across all channels. Ye Chen explained.

Ye, this is scarcity marketing, isn't it? Zhang Jingshan asked, surprised.

Come on, you think I'd resort to such basic tactics? Ye Chen laughed. This is purely a production issue. If we don't control supply, we'll face shortages immediately.

Fair enough. I'll explain it to the team.

After the call ended, back in the apartment—

Do you think this demand will lead to scalpers reselling Perfect Cream at higher prices? Chen Yinuo asked.

It's inevitable. That's why we need to enforce purchase limits and make official announcements on our website and social media. We'll clarify that we're only responsible for products bought through official channels. Ye Chen responded.

Scalpers were something he despised.

Perfect Cream was priced at $399 to provide value—not to create profit for middlemen.

Until production could meet market demand, scalpers were bound to exploit the situation.

But by limiting purchases and clarifying official channels, Ye Chen believed they could minimize the issue.

Alright, I'll arrange for those measures tomorrow. Chen Yinuo nodded.

That was the best solution for now.

Later, when the streamers relayed this to viewers—

The chat exploded with complaints.

Ten days between sessions?

And only 7,000 bottles per day on each platform due to production limits?

This is blatant scarcity marketing!

Despite the explanations about production, complaints flooded in.

Yet, viewers flocked to Taobao, JD, and Yiren Ruxue's official site.

Clearly, many eager to try Perfect Cream couldn't wait.

Even if it meant paying a bit more than in the livestream.

Within five minutes, all platforms sold out.

That night, Perfect Cream secured its spot in the trending topics.

That night, it signaled Perfect Cream's market dominance.

That night, competitors knew trouble was coming.

Yet, the frenzy extended beyond Perfect Cream—to the U.S. stock market, reopening 24 hours later.

At 9 PM China time—

As the U.S. market opened, all eyes were on Stella's stock.

After soaring 23% over the past two days, its performance attracted global investors.