Rejecting a Free Endorsement from a Top Celebrity?

A free endorsement from a top-tier celebrity?

Not even considering it?

When Ye Chen said this, Chen Yinuo was stunned.

How arrogant can one get?

If this gets out, the backlash online will be immense!

"Old Ye, what do you mean? Aren't you planning to use celebrity endorsements to expand the brand awareness of 'Yiren Ruxue'? You should know that while the 'Flawless Cream' is hugely popular, most people only know the product, not the brand behind it. That's not exactly good for us!"

Still in shock, Chen Yinuo blurted out.

"I know! But why should we casually hand over such a great endorsement opportunity to celebrities who have nothing to do with us? Let's be honest – the reason they're willing to endorse for free is because they know 'Flawless Cream' will soon be in every household. Endorsing it is like gaining a household name! Even an unknown person could become famous just by being its spokesperson.

Celebrities aren't stupid, and their agents are even smarter. Endorsing 'Flawless Cream' means a massive surge in popularity. Most products rely on celebrities to boost awareness, but 'Flawless Cream' doesn't need that. Instead, it's the product that will elevate the celebrities!

The only reason we need an endorsement is to let people know that 'Flawless Cream' is under the 'Yiren Ruxue' brand. And for that, we don't need a top star—any random person will do just fine!"

Ye Chen smirked.

"So I've thought about it—why let this opportunity benefit outsiders? Why hand over such a prime endorsement to some celebrity for free?"

Hearing this, Chen Yinuo froze.

"Wait... Are you suggesting that I should endorse it?"

Ye Chen paused, then laughed.

"How about it?"

"You've got to be joking. I've never dreamed of becoming a celebrity. I've never even followed stars. I can't handle that kind of attention! Now that I'm the general manager of 'Yiren Ruxue', I definitely won't step into the spotlight. Even when I was just an employee, I never wanted to be famous. Stars may look glamorous, but behind the scenes, they're constantly under pressure. Everything gets magnified—it's exhausting. I'm not cut out for it!"

Chen Yinuo shook her head.

"Besides, you're okay with me stepping into the spotlight like that?"

Ye Chen laughed.

"Of course not! If you're going to shine, it should be in the business world. Product endorsements? That's beneath you."

Ye Chen pulled her into his arms.

"Then what did you mean by 'keeping the opportunity in-house'? Who's going to endorse it?"

"I'm thinking of starting an entertainment company. Not right away, but eventually. For now, let's hold off on endorsements. When the company's up and running, our own signed artists can endorse it."

"What? You're starting an entertainment company now? First 'Yiren Ruxue', then 'Jianghu Hotpot', and now this? Aren't you stretching yourself too thin?"

Chen Yinuo was dumbfounded.

But she didn't know the resources Ye Chen held.

The future top idols hadn't emerged yet.

The future superstars were still nobodies.

The future leading actors in hit films and shows were still extras.

Ye Chen planned to tap into these resources.

He also remembered the blockbuster films, hit TV shows, and chart-topping songs from his past life.

Even if his limited expertise didn't let him recreate them, he knew which directors to approach, which scripts to invest in.

With the entertainment industry shifting towards original content, the potential was huge.

But for now, starting or acquiring an entertainment company was just an idea.

"It's just a thought. I'm not acting on it yet. But it means we can put celebrity endorsements for 'Flawless Cream' on hold. Sure, endorsements can boost brand awareness, but honestly, 'Yiren Ruxue' only has one product right now. Expanding brand awareness isn't urgent. Even if no one knows the brand, it won't stop 'Flawless Cream' from selling out."

Chen Yinuo realized Ye Chen had a point.

Right now, brand recognition didn't affect sales.

'Flawless Cream' didn't need the brand—

The brand needed the product.

"That makes sense," she nodded.

"So, let's put endorsements aside. If any celebrity agents approach you, just turn them down—no matter how famous they are. Our production can't keep up with demand as it is. We don't need endorsements to drive sales."

"Alright, we'll do it your way."

Chen Yinuo agreed but shifted the topic.

"By the way, why did you meet with the old secretary today?"

"It's about the land for our production park. The government is about to allocate it to us!"

"Already? That's fast!"

"The city government is in a hurry too. They don't want other cities luring us away. Plus, Secretary Yan is supporting us, so things are moving quickly."

"Where's the land?"

"Huangpu District. 217 acres. They want production within three years, with annual revenue not below 5 billion yuan and taxes over 600 million yuan. It's not free—probably around 200 million yuan. But that's manageable. We just need to follow procedures, and soon construction can begin."

"That's great, but do we have the 200 million for the land?"

"Don't worry. The money's not a problem."

"Good to hear!"