Pricing?

After Pang Jun raised this question, Chen Yinuo instinctively looked towards Ye Chen.

After all, he was the one making the final decision.

"Lao Ye, Pang Jun has a point!" Chen Yinuo began, "Regarding the pricing of the sunscreen, it's best if we don't opt for low to mid-range pricing. A brand's image is often linked to its product prices. Take Rolls-Royce and Bentley in the automotive industry, for instance. If they were to produce and sell cars for under a million, their long-standing image of prestige would undoubtedly suffer. While I know you don't intend for Yiren Ruxue to become an exclusive luxury brand in China, excessively low to mid-range pricing is still inappropriate." Chen Yinuo thoughtfully added.

"Yes, I've considered that," Ye Chen replied with a smile. He then turned to Pang Jun and asked, "Based on a 50ml volume, what would the production cost of this sunscreen be?"

"Cost? I can only give a rough estimate for raw materials. For mass production, the raw material cost would probably be around thirty yuan," Pang Jun replied after some consideration.

"With a raw material cost of thirty yuan, the total cost would probably be around fifty yuan," Chen Yinuo quickly added her estimate.

"Then let's price it at 788 yuan," Ye Chen nodded and immediately proposed his pricing strategy.

Hearing this, Chen Yinuo secretly breathed a sigh of relief.

She was genuinely worried that Ye Chen would suggest a price like 199 yuan.

It wasn't about the profit margin.

More than profit, she valued and prioritized brand value and image.

The price of the Blemish Balm was 399 yuan on live streams and 468 yuan on the official website. She was comfortable with this price.

After all, the Blemish Balm was Yiren Ruxue's first product.

And Yiren Ruxue urgently needed a product to establish its name.

Even though, relative to its efficacy, the price was extremely low.

However, to make a strong initial impact, and given that Ye Chen had positioned the Blemish Balm as a product benefiting society, the low price was justifiable.

But now, Yiren Ruxue had sufficient recognition and social credibility. Maintaining the Blemish Balm's price was already a significant act of goodwill. Based on this, the new sunscreen absolutely could not follow the same low-price strategy. Otherwise, the brand image would inevitably be compromised.

It would be too difficult to elevate the brand image later.

Setting a higher price now might only attract some criticism.

But if they consistently pursued low to mid-range pricing and then tried to raise prices later, the backlash would be overwhelming, far greater than any current potential criticism.

Therefore, Chen Yinuo had always been concerned that Ye Chen would turn Yiren Ruxue into a mass-market brand. A mass-market brand aiming for the world stage is simply not feasible.

Fortunately, hearing Ye Chen's proposed price of 788 yuan put her mind at ease.

Even if the product outperformed international high-end brands, this price was still relatively low, but it at least signaled their ambition to compete on the global stage.

"788 yuan is a good price!" Chen Yinuo said with a smile. "We can invest the profits into poverty alleviation programs and charitable causes in impoverished areas. But for the sake of brand development, the price cannot be low to mid-range. Our product has the potential to outperform top-tier international brands' high-end offerings."

"Alright, although profit is your business, I think this price is suitable. It justifies my time spent under the sun these past few days," Pang Jun said with a satisfied grin. "I'll get going. I won't be involved in other matters like packaging design. Once the batch testing on various skin types is complete, I'll hand over the detailed data to President Chen. Then, after the necessary approvals and production procedures are handled, I'll personally oversee the mass production process."

"Thank you for your hard work!" Ye Chen said, patting Pang Jun's shoulder.

"No need for thanks. Apart from owing you for your recognition, with this annual salary, it's my duty to do my best. Not to mention what happened with Lin Meng..." Pang Jun trailed off, his expression freezing. The memory clearly made him reluctant to even utter her name.

"Never mind, I'm leaving!" Pang Jun said, shaking his head and turning to leave.

After he left, Chen Yinuo shook her head and chuckled, "It seems he hasn't recovered from that experience. He's not young anymore. I hope he doesn't develop a phobia of women and become a lifelong bachelor."

"Don't worry, he just hasn't met the right person yet," Ye Chen replied playfully.

He believed that while some aspects of his previous life might change, Pang Jun's destined relationship wouldn't be completely altered by Lin Mengxi's scheme.

Once Yiren Ruxue's brand manager appeared, his fate would naturally return to its original course.

"You're right. Let him process it. It's a learning experience," Chen Yinuo sighed. "With his circumstances, he'll likely have many women around him in the future. This experience will help him be more discerning."

Changing the subject, Chen Yinuo continued, "Lao Ye, you truly have a talent for recognizing potential. It hasn't been long since the Blemish Balm's launch, and he's already developed this sunscreen. Once it's launched, it'll likely create a similar sensation. Given the current demand for skincare among Chinese women, even with a price of 788 yuan—unprecedented for domestic brands—its superior performance compared to international brands will likely lead to another supply shortage!"

Chen Yinuo paused and added, "With a profit of over 600 yuan per unit after all costs, if we face a supply shortage with a daily output of 10,000 units, that's over six million yuan in daily profit. Combined with the Blemish Balm, which is far from reaching market saturation, the profitability is... beyond even my wildest dreams!"

Ye Chen smiled nonchalantly. "Is earning over twenty million yuan a day a big deal? This is just the beginning!"

For Ye Chen, this was truly just the beginning.

Even if they earned a hundred million yuan a day, that would only be 36.5 billion yuan a year.

And Yiren Ruxue, as the foundation of his plans, played the role of a cash cow, providing funds for his investments in the tech sector.

Therefore, even if Yiren Ruxue's daily profit reached a hundred million yuan, it wouldn't excite Ye Chen.

Under his vast investment plan, this level of profit was far from enough.