To Ye Chen, this was the familiar Yuan Mingzhu.
However, Chen Yinuo was genuinely stunned by Yuan Mingzhu's way of doing things.
But thinking of the "Supreme Verbal Warfare" on Weibo, she immediately understood.
Before Ye Chen and Chen Yinuo could speak, Yuan Mingzhu continued, "Actually, I know they wanted to force me out on purpose. Turning a small matter into a public relations crisis is their incompetence. But not letting me follow up and handle the subsequent public relations, and even thinking of making me take the blame, was to force me out. They know my personality, they know that if they ask me to take the blame, I will definitely quit. So, I simply did as they wished!"
After speaking, Yuan Mingzhu shook her head and said, "Alright, I've explained my situation clearly, even though I didn't have to say any of this! Now... can we skip wasting time and get down to business?" She didn't show the slightest bit of job-seeking attitude.
This made Chen Yinuo, even with prior mental preparation, feel a little overwhelmed.
"If it were any other company, with your job application attitude, you would have been shown the door immediately!" Ye Chen said with a playful smile.
"If a company dismisses me because of my attitude, I wouldn't want to work there anyway! In my opinion, ability is the most important factor, not attitude!" Yuan Mingzhu said. "But attitude is also part of ability!" Ye Chen retorted without thinking.
"If it means having to be obsequious and flattering to show a subservient attitude in front of a boss, I'm sorry... I can't do that!" Yuan Mingzhu said.
"Quite arrogant, aren't you?" Ye Chen laughed.
"Not arrogant, just stating the facts! Although most people need to change themselves to adapt to the workplace, I don't want to, and won't let myself become a follower of the crowd!" Yuan Mingzhu said.
"Ms. Yuan, let's put aside the job issue for now. Can you tell us your opinion on 'Yi Ren Ru Xue'?" Chen Yinuo asked.
"I believe President Chen understands that I'm responsible for the brand department, so I can only speak from the perspective of the brand department using my professional knowledge. I can't speak about other areas, and I'm not qualified to!" Yuan Mingzhu said bluntly.
"Then speak from your professional perspective!" Ye Chen said.
"Alright!" Yuan Mingzhu nodded.
Then, she dropped a bombshell, "Regarding Yi Ren Ru Xue's brand promotion and marketing, I have nothing to say. After all, your production hasn't caught up and can't meet market demand, so brand promotion and marketing are meaningless at this stage! However, regarding brand building and public relations handling, I only have two words: trash!"
Chen Yinuo felt a tightness in her chest upon hearing this! However, Ye Chen remained unfazed.
He said with a faint smile, "How is it trash?"
"Playing a winning hand poorly, that's what makes it trash! With the miraculous effect of the Blemish Balm, you shouldn't have priced it at 399.
This price devalues the brand! I know you must have considered that you are a company and product without any reputation, so you wanted to use this price to break into the market!
But you overlooked one thing, the understanding of human nature.
If you had priced it at 1299, although there would have been a lot of doubt and ridicule, there would also have been some people driven by curiosity.
Given that you were selling through live streaming with influencers, especially with the 'no effect, no refund' promise, I dare say that the same people who would spend 399 on a newly launched no-name product on the Blemish Balm's debut would also spend 1299!
After all, most people were drawn by the 'no effect, no refund' promise, or other motives, and I think less than 10% truly believed in the claimed effects!
I don't need to explain what happened after that.
Word of mouth spread, and the Blemish Balm successfully entered the market! But this success, in the long run, is a failure.
This is why I say you're trash, because you priced such a heaven-defying product at a mid-range 399.
What path will you take in the future? Clearly, you could have used a high price to position yourselves in the high-end market, but you chose a mid-to-low-end path. Isn't this a failure?
In the future, how should you price your subsequent products? Lower than the Blemish Balm will only narrow your path.
Higher than the Blemish Balm, when even the Blemish Balm only sells for 399, unless your subsequent products can outperform all competitors in the same price range in terms of efficacy, will consumers buy it?
That would only ruin the brand's reputation!
Just the pricing of the Blemish Balm has invisibly defined Yi Ren Ru Xue as a mid-range brand, and a domestic mid-range brand at that.
Don't you think you've turned a broad road into a narrow path?
Of course, if you are confident that the subsequent products launched by Yi Ren Ru Xue can outperform all competitors like the Blemish Balm, then that's another story!
So, don't you think you're trash in terms of brand building?" Yuan Mingzhu spoke eloquently.
Ye Chen didn't bother to explain.
After all, having reached such a level of wealth in his previous life, why would he need Yuan Mingzhu to teach him these things?
"Continue, tell me how the public relations handling was trash?" Ye Chen asked with a calm smile.
This made Yuan Mingzhu a little surprised.
Could he remain so calm and composed after hearing all that?
"Handling the public relations crisis was trash, I'm referring to the last scandal about your past.
Neither President Chen nor you, President Ye, should have personally come forward to address it! People were attacking you on one point only: alleged domestic violence! Compared to that, things like excessive drinking and gambling are insignificant!
What you needed to do was find some acquaintances, people familiar with your past marriage and relationship, to speak on your behalf.
Third-party accounts are often more easily accepted by the public than the parties involved.
Then, you should have hired some online commentators to guide public opinion towards reflection, towards the journey you've been through, guiding public opinion towards your change after repenting, making 'to err is human' a hot topic, instead of letting everyone endlessly focus on the single point of domestic violence! But you each personally came forward to explain.
As the wife, President Chen, you were subjected to many insults from some women's rights advocates and various deliberate slanders.
As the husband, President Ye, your Douyin video also landed you in another wave of negative discussions.
So, don't you think this handling method was terrible?
Clearly, these things could have been resolved invisibly, but you pushed yourselves into the eye of the storm, getting completely caught up in it.
It's only because the Blemish Balm is too miraculous, making Yi Ren Ru Xue a dominant force without competitors, otherwise... that wave of scandals would have definitely triggered a boycott.
Even if you survived, you would have suffered greatly!"