Finally, straight to the point!

Ye Chen smiled to himself, somewhat helplessly.

Without any unnecessary courtesy, he walked over to the sofa and sat down.

"Chairman Xu, for you to personally call and invite me over, you must have something important to discuss?"

Ye Chen, feeling no pressure, spoke first.

"How about making you Henda's chief consultant? Does that count?" Xu Jia joked.

"Chairman Xu, if you have something to ask, do you think I, Ye Chen, would refuse? But taking up a chief consultant spot—that's unnecessary!" Ye Chen replied smoothly with a smile.

"Mr. Ye's skills extend beyond calligraphy, even his words are sharp. Haha!"

Xu Jia laughed heartily, already labeling Ye Chen as a rare talent in his mind.

However, as Ye Chen shook his head with a soft chuckle, Xu Jia's expression grew serious.

"Alright, no more jokes. Mr. Ye, I've heard you plan to enter the real estate industry?"

"Hm?"

So that's why Xu Jia wanted to meet him?

Could it be he's interested in collaborating on real estate ventures?

But as soon as the thought arose, Ye Chen dismissed it.

In his view, such a possibility was minimal.

Still, he followed Xu Jia's lead.

Smiling, he asked, "Why? Chairman Xu, do you have any thoughts about my intention to enter real estate?"

"Mr. Ye, entering real estate starts with land. Without land, and without prime land, everything else is meaningless, right?" Xu Jia said.

"Hm?" Ye Chen chuckled lightly, his tone carrying a hint of curiosity, as if talking to himself.

Xu Jia continued, "Henda Group's land reserves are among the best in the domestic real estate industry. Henda can help you, Mr. Ye—not just with land but also with top-tier talent in real estate development. This... can save you many detours."

"What are you trying to say, Chairman Xu?" Ye Chen asked directly.

"I'm saying that if you want to enter the real estate industry, Henda Group can provide the land and the people. From our reserves, whatever land you want, it's yours. Whoever you need, we'll make them available!" Xu Jia said firmly.

Little did Xu Jia know...

Ye Chen smirked inwardly.

As expected, the heart of a capitalist is rarely pure.

He thought Xu Jia might try to dissuade him from entering real estate.

Instead, Xu Jia brought out the big stick to trap him.

In an era where real estate's golden age was ending...

The value of ordinary plots of land was becoming increasingly questionable.

In a saturated market, Ye Chen remembered that government land auctions would soon face frequent failures.

In his past life's trajectory, not long from now, headlines would emerge about failed land auctions in major cities.

For example, in Jiangzhou, fewer than one-third of government-auctioned plots were successfully sold.

In other cities, the situation was even worse—some auctions had zero successful bids.

Real estate giants, once proud of their vast land reserves, now found themselves in a dilemma.

If they developed the land, they had to worry about profitability, market demand, and the risk of holding unsold properties.

If they didn't develop it, the land remained a non-liquid asset. If the market was booming, it wouldn't be a problem since the land's value would appreciate. But under the current government restrictions and market saturation, optimism was fading fast.

Yet here was Xu Jia, offering land reserves as part of a deal.

Clearly, he had his own agenda.

Nonetheless, Ye Chen wanted to know what Xu Jia was after.

"Chairman Xu, since you're offering land and talent so generously, may I ask—what do you want in return?" Ye Chen inquired.

"Fine, I won't hide it anymore. It's about the matter Xiao Qiang discussed with you—Eternal Snow. Henda wants to invest in Eternal Snow! As a sign of sincerity, besides injecting capital to expand the brand and increase production, you can choose any land from our reserves. Take as much as you want, at the lowest price, and there's no need to pay immediately," Xu Jia revealed.

It wasn't hard to detect his urgency.

Xu Jia was desperate—desperate to secure a backup plan for Henda Group.

That backup plan was Eternal Snow.

However...

Ye Chen shook his head and laughed.

"Chairman Xu, while I do plan to enter real estate, you can't take me for a fool. Entering the industry is just an idea at this stage. More importantly, given the current market, do you think your land reserves still hold significant value?

"In the past, land was a hot commodity for real estate companies, essential for strategic reserves. But now, land isn't just losing its appeal—it's becoming a burden.

"If I'm not mistaken, land auctions will soon face a cold reception. So, using land reserves to invest in Eternal Snow—is that really appropriate?

"Even if I pursue real estate, I have no interest in your land reserves. I've never considered acquiring land held by companies like yours.

"Moreover, Eternal Snow's potential is evident. If I need funds to expand it, I can secure loans from banks easily.

"When you sent President Xiao to me last time, I was clear—there will be no financing for Eternal Snow. I don't need it. I'm sure President Xiao relayed this to you, Chairman Xu.

"If you're here today seeking shares in Eternal Snow, I'm afraid I must disappoint you. I won't sell any shares, regardless of the conditions.

"Eternal Snow is the foundation of my livelihood. Chairman Xu, you understand the value of full ownership better than anyone."

Ye Chen couldn't understand Xu Jia's persistence.

He sympathized with Xu Jia's urgency, as Henda's internal issues were mounting.

But why did Henda keep targeting Eternal Snow?

Ye Chen had made his stance clear to Xiao Qiang.

Did Xu Jia truly think buying into Eternal Snow was realistic?

With Xu Jia's experience, Ye Chen doubted he misunderstood the situation.